Why does your RC need Advantage+?

Advantage+ is a useful tool that has many different options that few people know about.

To learn more about him, read to the end.

Advantage+ is a set of advertising tools from Meta that allows you to optimize and increase the effectiveness of Facebook ads.

When you use it when launching a campaign, you can automatically set up the following categories:

• targeting;
• budget/bids;
• landing page;
• placements;
• creative.

Tools from Advantage+:

• Advantage+ shopping;
• Advantage+ app;
• Advantage+ creative (Standard improvements);
• Advantage+ catalog ads;
• Automatically configured audiences.

Read more about each of them 👇

Advantage+ shopping (ASC)

A comprehensive advertising product based on artificial intelligence that allows you to automate all or part of the process of creating an ad, simplify the configuration of such categories as targeting, budget/bids, landing page, locations, placement, and creative.

This tool is primarily aimed at direct sales in e-commerce, retail, online sales, etc. If you want to increase conversions by performing a minimum number of actions, Advantage+ shopping is definitely for you.

Advantage+ app 

Unlike the first tool, this one helps to fully automate product promotion by posting creative for the most relevant target audience on Facebook, Instagram, and Meta Audience Network.

Advantage+ app is useful for those who promote apps and want to get as many downloads as possible and optimize the cost per conversion.

So if you want to increase your web product installations and sales, Advantage+ app will be useful for you.‍

Advantage+ creative - standard solutions

This is a function within the platform. It is designed to optimize advertising resources. By adjusting the brightness, text placement, and aspect ratio, you can automatically improve the quality of your creative and increase its effectiveness. The tool will be useful for absolutely everyone who wants to get high conversions and cannot or does not want to experiment with creative manually.

Advantage+ catalog ads

Previously, the tool was called Dynamic Advertising. It allows you to display several ads at once without having to set up many different ads manually. Advantage+ catalog ads allows you to show personalized advertising catalogs to the target audience that has already shown interest in the service.

This feature can be used in conjunction with Advantage+ shopping to combine static and dynamic ads. It will be effective for promoting e-commerce, retail, etc.

If you want to promote a wide range of services, this tool is for you.

Automatically configured audiences

There are several options available in this function:

1. Detailed targeting is designed to attract new customers by identifying target audience interests, behavior, demographics, etc.
2. The Advantage+ audience identifies the most relevant target audience that will be interested in the offer, service, or product you offer. This feature is most suitable for finding new potential customers.

Advantage+ is a truly effective set of tools that will be useful for both beginners and experienced buyers.