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Facebook Ads breakdowns - a tool to help you make x3 to your conversions
Breakdowns in Facebook Ads are something that will help you identify groups of users who respond best to RK using different criteria.
The article explains why you should start working with this tool and how to set it up
Facebook Ads Breakdowns is a tool that allows you to:
➡️ Determine which groups of users (potential leads) respond better to an advertising campaign.
➡️ Analyze and understand the interests of the target audience.
➡️ Improve the effectiveness of the advertising campaign and get more conversions.
This software helps you analyze the effectiveness of your ads in the Ads Reports tool by the following criteria:
➡️ Level: campaign, ad group name, or ad.
➡️ Time: day, week, or month.
➡️ Display: age, gender, country, region, platform, time zone of the ad account and user. This breakdown will help you understand detailed information about who was shown the ad.
➡️ Location: country, region, or Designated Marketing Area (DMA). This way, you will know where the user who saw the campaign was or is living.
We've prepared examples of how to set up basic segmentation that helps you improve your PPC performance through detailed analysis.
Campaign analysis by age:
➡️ Open Advertising Reports.
➡️ Create a new report or use an existing one.
➡️ Click the Columns button on the sidebar on the left side of the screen, select the Breakdowns tab (next to the Metrics tab).
➡️ Then click Create and fill out the form to set up a breakdown.
➡️ You can choose whether the breakdown is available to you or other team members.
➡️ Use several at once to get a more detailed analysis of your audience.
➡️ Test different options to find what works best.
➡️ Regularly analyze the results to make sure they are effective.
Breakdowns are a powerful tool that can help you improve your PPC performance and understand what works and what doesn't.
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