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How to win the trust of FB

Viktoriia Kolesnik
CEO
2
March 12, 2024

The secret to a successful PPC campaign is high-quality consumables, creo, and effective communication. To get the best conditions for launching a campaign, you need to use accounts that FB trusts: autoresponses combined with king accounts. The trust depends on them.

What is an account trust?

In fact, the concept is quite abstract and difficult to statistically measure or calculate, but it can be noted that it is the level of trust FB has in an account that can be increased by performing certain actions.

What is the difference between a quality account and a trust account?

Often, these concepts are mistakenly perceived as one, although in practice they are related. A high-quality account is not always a trust account, but this factor determines the trust of FB. That is, the more warmed up the account is, the more launches of PPC for white offers it has, and the more active it is, the more likely it is that Meta algorithms will not ban it and will trust it.

Advantages of trust accounts:

➡️ High loyalty from FB.

➡️ Low probability of bans or account deletion.

➡️ It's easier to scale PPC: by purchasing truly trusted accounts, the effectiveness of campaigns will be many times greater.

The ideal trust account - what does it look like?

Buying an account that FB will trust is a great success. The question arises: what should you pay attention to when choosing?

➡️ Account age - from 30 days.

➡️ The presence of the country of registration and the EU IP address.

➡️ A physical SIM card, a bank card, preferably also from the EU.

➡️ The quality of social and fan page warm-up.

➡️ Uploaded identity documents.

➡️ Availability of launched and paid PPCs for white offers, as well as interest categories.

➡️ Constantly working email.

➡️ Availability of phone, mail, two-step authentication.

➡️ General activity, interaction with other services.

How to improve the trust?

➡️ Systematically run ads.

➡️ Link a card for payment one time.

➡️ Maintain overall account activity.

What influences FB trust?

The trustworthiness of the account is determined at the registration stage, so you should choose a high-quality number, use an anti-detection browser, and a proxy.

The following factors also affect the trust:

➡️ Account age: the earlier the account was registered, the better, as this determines its life history, which increases the trust of the social network.

➡️ Violation of advertising rules: the use of prohibited words, images, and promotion of questionable offers may raise suspicion.

➡️ The number of ads run: the more active RCs, the higher the quality of the account, and thus the trust.

➡️ Overall account activity: it is important that the account interacts with other groups, non-FB sites, services, etc.

FB Account Trust Levels

When you create an account, Meta algorithms initially recognize it as Tier 0 in the system, which means that the risk of a ban is high.

There are four levels of trust in total:

➡️ Tier 0 - high risk.

Account spending limit from $25 to $50. You are allowed to use only one account in BM.

➡️ Tier 1 - medium/high risk.

The limit of account expenses is from $50 to $250. You are allowed to use 3 accounts in BM.

➡️ Tier 2 - low/high risk.

The limit of account expenses is from $250 to $5000. You can use an unlimited number of accounts in BM, because now it does not depend on the level of trust.

➡️ Tier 3 - high level of trust.

There are no restrictions on the daily account spending limit, and there are no restrictions on the accounts that can be used in BM. When an account has this level of trust, all PPs are no longer checked by the system, but go to moderators, that is, real people.

Conclusion:

Trust accounts are a real godsend if you are running an RC on FB, but finding a really high-quality account, an account that is trusted by the social network, is a difficult task. When searching for them, pay attention to the criteria we described above, and you will get great conversions and stable profits.