In order to maximize the profit of PPC, it is necessary to analyze and optimize traffic in detail. A tracker is an indispensable assistant for buyers in this matter.
Read and learn about its functions, types, and how to choose the best one for yourself.
A tracker is an important tool in the work of a media buyer, necessary for:
- Analyze, evaluate and optimize the results of the RF.
- Efficient traffic distribution.
- Redirect traffic without stopping the LCD.
- Automatic change of PP.
- Conduct split tests between different elements of the LCD.
What features of trackers are useful for media buyers?
- Analytical: to evaluate the effectiveness of the PPC, taking into account various parameters and traffic sources.
- Technical: to automatically redirect traffic, change offers, and other technical aspects.
- Cost estimates: to monitor the spread of PPC ads and their effectiveness against the budget.
- Conversion tracking: to measure targeted actions and determine the effectiveness of individual offers or ads.
- A/B or split testing between different elements of the PPC to determine the best strategies.
There are different types of trackers according to the format of work:
Cloud. Contains software and a server that will be used for work. The buyer does not need to install anything, just pay for the package and set up the tracker.
Server-based (self-hosted). It contains only software. Buyer places it on its own server or hosting, installs the software and maintains the facilities on its own.
How to choose the right tracker?
- Define your needs.
- Evaluate the functionality of the tool.
- Check the interface and usability.
- Pay attention to security and reliability.
- Evaluate the cost of the tracker and calculate possible additional costs for advanced functionality.
- Read reviews and recommendations.
- Talk to the support team.
- Order a test period.
By following these simple steps, you will have enough information to choose the right tracker for your goals and expectations 😉.
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